sonnet insurance - 2018 one show young ones FINALIST
This sunny Canadian insurance company is all about "the best that can happen".
So we decided to make optimism tangible by flying a balloon car fueled entirely by positive reactions across Canada.
In addition to elevating optimism across Canada, we wanted to launch millennials into the next phase of life, by recycling and refurbishing their old junk. Turning it into re-adultified "Junkiture" for their new homes.