BELL X WAZE - 2018 future lions submission

In 2016, an estimated 45,000 cyclists were injured in cities across the U.S.  And each year, that number is rising. 
Because of bikers not using lights, and using their phones to navigate. So we created a device to get cyclists to put their phones away.

Copywriting & Art Direction: Sage Lucero, Brian Madert, & Will Mcleod